時間
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課程主題
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課程大綱
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分析工具實戰
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第一周(8hrs)
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新產品策略
New Product Strategy
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.Introduction of NPDP
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產品創新章程定義演練
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.New products, services
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.Business strategy
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.Vision, Mission, Value
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.Developing Product, Market, Technology and Platform Strategy
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.Product Innovation Charter
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第二周(8hrs)
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市場研究
Market Research
新產品開發流程
New Product Process
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.What is Market Research
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資料蒐集與機會洞察演練
創意發想與概念分析演練
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.Primary vs Secondary Research
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.Qualitative vs Quantitative Research
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.Exploratory vs Confirmatory(Conclusive) Research
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.Market Research in NPD
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.New product process overview
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.Stage-Gate / Phase Review Process
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.New Product Process Evolution
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.How to speed time to market
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.Process ownership
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第三周(8hrs)
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評量工具(一)
Tools and Metrics
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.Idea Generation / Problem-based
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行銷策略與銷售預測分析演練
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.Focus Group
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.Customer Visits
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.Voice-of-the-Customer
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.Segmentation
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.Perceptual Maps
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.Conjoint Analysis
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.Financial Analysis / Forecasting
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第四周(8hrs)
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評量工具(二)
Tools and Metrics
產品組合管理
Portfolio Management
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.Concept Testing & Evaluation
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產品原型設計演練
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.Rapid Prototype
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.Engineering Design / Technical
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.Quality Function Deployment
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.House of Quality
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.Product Use Testing
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.Market testing
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.Metrics: Fundamentals
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.Metrics: Project Strategy Type
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.Metrics: Most useful success measures by project strategy
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.Post-audit
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.What is Portfolio Management
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.Senior Management Roles
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.Goals of Portfolio Management
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.Methods of Portfolio Management
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.Integration Issues with the NPD process
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第五周(8hrs)
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團隊人員組織管理
Teams, People, and Organizational Issues
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.Team types and organizations
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新產品開發企劃案提案演練
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.Team culture and process
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.Building and Managing a New Product Team : Roles in NPD
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.Senior Management Roles
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.Cross-Functional Interfaces
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.Factors Affecting Multi-Functional Team Effectiveness
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.小組結業簡報
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.模擬試題演練
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