【產品企劃】《NPDP產品經理國際認證培訓班》(熱烈招生)

周次

課程主題

課程大綱

課程目的

一

Introduction 2hrs

• What is a Product
• What is Product Innovation
• The Role of Product Innovation in The Organization
• The 10 Principles of Successful Product Innovation

產品與產品創新的

基本概念與背景介

紹

1. Product Innovation Management 6hrs

• Managing Product Innovation
• The Product Manager
• The Product Life Cycle
• Managing The Product Life Cycle
• The Chasm in The Product Life Cycle
• Roadmaps Used in Product Innovation
• Project Management
• Risk Management
• Metrics and Key Performance Indicators

如何管理產品創新

二, 三

2. Product Innovation Strategy 6hrs

• What Is Strategy?
• Establishing the Organization's Direction
• Business and Corporate Strategy
• Preparing Business Strategy
• Innovation Strategy
• Innovation Strategy Frameworks
• Strategies That Support the Innovation Strategy
• Open Innovation
• Sustainable Innovation

如何制定產品創新策略

3. Product Innovation Portfolio 4hrs

• What Is a Product Innovation Portfolio?
• Portfolio Value Maximization
• Portfolio Alignment with Strategy
• Balancing the Portfolio
• The Right Number of Projects
• New Product Portfolio Management: A Dynamic Process
• Portfolio Governance
• Portfolio Management Benefits

如何決定產品創新組合

4. Product Innovation Process 6hrs

• Introduction to Product Innovation
• Product Innovation Charter (PIC)
• Specific Product Innovation Process
• Comparing Product Innovation Process Models
• Product Innovation Process Control and Management

如何進行產品創新開發流程

四

5. Product Innovation Design &Development 4hrs

• Design and Development Process Steps
• Introduction to Design
• Introduction to Development

如何使用產品創新設計開發工具

6. Product Innovation Market Research 4hrs

• How Market Research Contributes to Product Innovation
• Selecting The Right Market Research Methodology
• Primary vs. Secondary Market Research
• The Quality of Market Research Data
• Market Research Methods
• Multivariate Research Methods
• Product Use Testing
• Market Testing and Test Marketing
• Market Research and Voice of The Customer: Integral to Product Innovation
• Market Research at Specific Stages of Product Innovation
• Market Research Metrics and key Performance Indicators

如何進行產品創新市場研究

五

7. Product Innovation Culture & Team 4hrs

• Product Innovation Culture and Climate
• Management Responsibilities
• Product Innovation Team Structures
• Team Development
• Team Leadership
• Virtual Teams
• Incentivizing Product Innovation

如何建立產品創新文化與團隊

8. In Summary & Case Study 4hrs

• 5 Case studies
• A Questionnaire for Evaluating an Organization’s New Product Innovation Management Practices and Processes

知識體總整理與個案研究